Healthcare Marketing, Social Media, and Ethics

Part of the Healthcare Workshop Series sponsored by Fordham School of Professional and Continuing Studies at Fordham Westchester.

Instructors: Richard Effman, Director of Marketing, ENT Allergy LLP | Dr. Moshe Ephrat, Physician Partner, ENTA | Larry Miri, President, Truform Media Group | Emily Kagan Trenchard, AVP, Digital Marketing Strategy, North Shore-LIJ Health System | Harry Barrett, DMin, MPH, Director, Curriculum Development in Healthcare & Health Services Administration, Fordham PCS
Tuition: $175.00

This workshop provides an introduction to the methods and strategies associated with healthcare marketing and patient information sources. The issue of the medicalization of society will also be examined. The workshop will concentrate on evaluating medical web content, ethical advertising, and practical skills needed to provide the public with precise and reliable health knowledge.