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Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization and Web Analytics Session #3

Part of the Digital and Social Media Certificate Program offered by Fordham School of Professional and Continuing Studies at Fordham Westchester. Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, web masters and entrepreneurs have needed to focus attention and resources on More ...

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #3)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More ...