Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #4)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #3)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Column: Top social media marketing resolutions for 2016

The following column appeared in the February 15, 2016 edition of the Westchester Business Journal.  The article was written by Robin Colner who is director of the Digital and Social Media Professional Certificate Program at Fordham Westchester’s School of Professional and Continuing Studies and a social media marketing consultant.  For more information about Fordham’s Social Media More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #2)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #3)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #1)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #2)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More …

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #1)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More …