Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #4)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #3)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #2)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing II: Advanced Strategy, Execution, and Measurement (session #1)

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales More …

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #2)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More …

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools (session #3)

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course More …

Digital and Social Media Certificate Program at Fordham Westchester

The social media revolution has transformed the buying process and changed the way consumers discover and choose products and services. 2015-2016 Courses Courses are held evenings and Saturdays and cover 12 hours of classroom time. Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools Social Media Marketing II: Advanced Strategy, Execution, and Measurement More …

In good company: At area schools, adults are changing the age of the student body

Excerpt of September 17 Greenwich Time article by Silvia Foster-Frau. When Cara Giacomo was presented with an opportunity to rise in the ranks at Greenwich Hospital, she was thrilled. And then she told her boss it was a bad idea. “I think I’m more of use to you where I am,” she told him. Giacomo More …